Tuesday
Jun282011
7 tips to boost your business through ARTICLE MARKETING
Tuesday, June 28, 2011 at 12:02PM YES, YOU ARE AN EXPERT
7 tips to boost your business through ARTICLE MARKETING
You may not realize it, but if you’re a business owner or operator, you truly are a goldmine of information.
The facts, figures, insights and know-how in your noggin’ is valuable stuff! And it’s not just valuable in terms of how you use it to manage your day-to-day business affairs. It’s also valuable to other people who can use it to solve their problems or fulfill their needs.
Few people know your business (or industry niche) like you do. Years of painstaking experience have made you an expert, someone who is trustworthy and reliable.
leverage your EXPERTISE
Now it’s time to leverage these qualities to drive more traffic to your website. How? Through article marketing. Article marketing basically means writing informative (and useful) articles to subtly promote your products and services to people with an interest or need in your business or industry. You reach your intended audience by distributing your articles via free online article directories on the Internet.
Well-written, relevant article will increase your credibility as a go-to source of information and provider of solutions in your field. This in turn should result in more traffic being directed back to your own website as clients seek answers to their problems.
cheap, easy and EFFECTIVE
Here’s how it works. You write an article and place it through free online article directories. Directories with good web page rankings (based on search engine algorithms such as Google’s PageRank) and lots of visitors will increase your article’s chance of being seen and read. Sprinkled with “back links,” your article will lead visitors to your website, thereby increasing your chances of new business.
If your overall marketing budget is small, article marketing can be a reasonably effective and inexpensive way to drive traffic to your site. Remember, most listing directories are free and you should try to get your articles posted on about 10 of these. Try to list on too many and you risk your submissions being seen as a form “spam” by Internet search engines. Another way to boost your submission is by becoming a “guest expert” on popular blogs related to your business or industry niche. Blogs rely on fresh, relevant content and may enjoy higher search engine placement as a result.
HOW to get started
So how do you begin article marketing? Here are a few tips:
Oh, and one last thing. If you’re truly NOT a writer, or simply can’t stomach the thought of scripting an article, be sure to engage the services of a professional, or at least someone in your organization with a knack for writing. And, whatever you do, be sure to proofread before posting!
The facts, figures, insights and know-how in your noggin’ is valuable stuff! And it’s not just valuable in terms of how you use it to manage your day-to-day business affairs. It’s also valuable to other people who can use it to solve their problems or fulfill their needs.
Few people know your business (or industry niche) like you do. Years of painstaking experience have made you an expert, someone who is trustworthy and reliable.
leverage your EXPERTISE
Now it’s time to leverage these qualities to drive more traffic to your website. How? Through article marketing. Article marketing basically means writing informative (and useful) articles to subtly promote your products and services to people with an interest or need in your business or industry. You reach your intended audience by distributing your articles via free online article directories on the Internet.
Well-written, relevant article will increase your credibility as a go-to source of information and provider of solutions in your field. This in turn should result in more traffic being directed back to your own website as clients seek answers to their problems.
cheap, easy and EFFECTIVE
Here’s how it works. You write an article and place it through free online article directories. Directories with good web page rankings (based on search engine algorithms such as Google’s PageRank) and lots of visitors will increase your article’s chance of being seen and read. Sprinkled with “back links,” your article will lead visitors to your website, thereby increasing your chances of new business.
If your overall marketing budget is small, article marketing can be a reasonably effective and inexpensive way to drive traffic to your site. Remember, most listing directories are free and you should try to get your articles posted on about 10 of these. Try to list on too many and you risk your submissions being seen as a form “spam” by Internet search engines. Another way to boost your submission is by becoming a “guest expert” on popular blogs related to your business or industry niche. Blogs rely on fresh, relevant content and may enjoy higher search engine placement as a result.
HOW to get started
So how do you begin article marketing? Here are a few tips:
- KNOW YOUR AUDIENCE – Who are you writing for? What do you want to tell them? Try to think from the point of view of a potential reader/customer who has problem only you can solve.
- KEEP IT SHORT – Shorter is always better. Limit your articles to 500 words maximum with a good range about 350 to 400 words.
- TEASE THEM – Give them good information, but not TOO much information. You’ve got to make them want to come to you for the complete solution!
- TERRIFIC TITLES – This probably cannot be stressed enough. Your title must be catchy and relevant or your article, no matter how well written or useful, will simply be ignored.
- TERRIFIC TOPICS – Your title will likely flow out of your topic. If your topic is dull and irrelevant, don’t expect good results!
- QUALITY CONTENT – Your writing must be clean, punchy and direct. The information must be interesting and useful. If you fail here, your credibility as an expert is undermined. Be sure to sprinkle keywords in your article to link back to your website.
- CALL TO ACTION – Conclude your articles with a call to action, especially one that drives them to your site for products or services.
Oh, and one last thing. If you’re truly NOT a writer, or simply can’t stomach the thought of scripting an article, be sure to engage the services of a professional, or at least someone in your organization with a knack for writing. And, whatever you do, be sure to proofread before posting!
written by SCOTT WIGTON
tagged Business, Marketing, Web Strategy, Writing in Newsletter
Business, Marketing, Web Strategy, Writing in Newsletter
Reader Comments (1)
Thanks for sharing such useful information. The information provided is very very niche and this information is not available so easily. Therefore I thank the writer for the useful input.
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